Four decades inside the system. One book to change it.

Robert J. Christadore

The Wrong Turn Book Cover

What If Healthcare Were Built Around You?

Why did America build an extraordinary system for treating illness but never develop an equally capable way to keep people healthy?

After four decades advising employers on healthcare, Robert Christadore has a story to tell about how we got here—and a different future to imagine.

The Wrong Turn invites readers to see what healthcare could become.

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The Vitality-Capital Model

A practical, relationship-first model designed to realign incentives and put health back in the hands of the individual.

Health Capital Account

A personally owned, portable, tax-advantaged account that would put you in direct control of your health dollars.

Personal Vitality Advisor

A dedicated physician-led relationship focused on keeping you healthy through proactive guidance and early intervention.

Prices in the Open

Every price posted in advance, the same for everyone.

Claim Limit Insurance

True catastrophic coverage only. Insurance returns to its proper role as a backstop.

The Vitality Brief

The Conversation Starts Here.

Why does American healthcare cost so much yet leave so many people frustrated?
Who benefits from the way it's organized? And what would happen if we started putting people—and their health—first?

Every Tuesday, The Vitality Brief challenges conventional thinking about healthcare, examines the forces shaping it, and explores possibilities for a different future.
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